meediateksti

Meediateksti is a term used in media studies to refer to texts that are produced for or within media contexts and are intended to be communicated to the public through media channels. The category encompasses a broad range of genres, including news articles, broadcast scripts, press releases, editorials, commercials, and posts on social media. The defining feature is that the text is embedded in or shaped by media institutions, practices, and audiences.

Texts of this kind function to inform, persuade, or frame reality for readers, viewers, or listeners. They are produced under newsroom or corporate routines that influence wording, selection of sources, and presentation order. Typical characteristics include explicit attribution and quotation, a lead or summary that guides interpretation, standardized structures, and the use of headlines, captions, and visual elements to reinforce meaning.

Meediateksti analysis often examines how language choices, framing, and intertextual references shape public understanding and how power relations, ownership, and market pressures are reflected in the text. Multimodal approaches consider how typography, images, video, and layout work together with text.

In research and education, meediateksti is used to study media literacy, discourse, and the politics of representation. It invites critical examination of who produces the text, for whom, and with which purposes, as well as how audiences interpret and react to it.