medijske

Medijske is an adjective used in several South Slavic languages, including Croatian, Bosnia and Herzegovina, Serbian, and Slovenian, to denote things related to media. It typically appears in phrases that describe media-oriented objects, industries, or activities, such as medijske kuće (media houses), medijske industrije (media industries), medijski sadržaj (media content), and medijske politike (media policy).

In practice, the term covers a broad range of entities and processes within the mass media landscape. This includes traditional outlets like newspapers, radio, and television, as well as digital platforms, online journalism, and social media. The concept also underpins academic and policy discussions, where medijske studies or medijske nauke examine how media are produced, distributed, regulated, and consumed, along with their social, political, and cultural effects.

Medijske studies often address topics such as media ownership and concentration, regulatory frameworks, representation and diversity, audience measurement, and the impact of new technologies on news production and distribution. Ethical considerations—such as accuracy, transparency, privacy, and the avoidance of misinformation—are central to contemporary medijske discourse.

Regulation of medijske activities varies by country but typically involves a mix of press freedom protections, broadcasting rules, and digital platform governance. Public service media, independent regulators, and international standards frequently play roles alongside market forces and technological change in shaping the medijske environment.