medijski

Medijski is an adjective used in several South Slavic languages, including Croatian, Slovenian, Bosnian, and Serbian, to denote anything related to media or the dissemination of information through mass media. It derives from the noun medij (medium or media) and the adjectival suffix -ski (with variations such as -ski/ -ški), forming forms like medijski (masculine), medijska (feminine), and medijsko (neuter).

In practice, medijski describes elements tied to the media landscape, journalism, broadcasting, and information dissemination. It is commonly employed in academic and policy contexts (medijski studiji, medijska politika, medijska regulacija), as well as in everyday language to discuss phenomena such as medijski prostor (the media space), medijska pokrivenost (media coverage), or medijska industrija (the media industry). The term is often used in compound phrases to specify the media-related nature of a topic or object.

Usage notes and variants: the masculine form is medijski, while feminine is medijska and neuter is medijsko; languages may adjust endings to agree with the noun they modify. The concept is distinct from, yet related to, digital media, as medijski can cover both traditional and digital forms of mass communication depending on context. Related terms include medij (media or medium), masovni mediji (mass media), medijska etika (media ethics), and medijska kultura (media culture).