matrubrikkur

Matrubrikkur is a term used in Icelandic-language media to refer to a dedicated food section or culinary column in newspapers, magazines, and online outlets. The word combines matur, meaning food, with rubrík, meaning a section or category, reflecting a traditional label for topical segments in journalism.

In practice, matrubrikkur describes recurring coverage of cooking and related topics rather than general news. The content typically includes recipes and step-by-step instructions, guides to ingredients and kitchen equipment, meal planning and nutrition information, restaurant and product reviews, and pieces on culinary culture, seasonal ingredients, and regional food traditions. Some outlets also publish reader-submitted recipes or tips.

Formats vary by outlet. A matrubrikkur may appear as a weekly or monthly feature in print editions, or as a dedicated online page or blog section. It can incorporate multimedia such as photos, videos, and interactive links, depending on the platform.

Usage and history: The phrase is widely understood within the Icelandic media landscape, but there is no universal definition. Individual publishers determine the scope and tone, and the term may overlap with sections in lifestyle or health pages. The matrubrikkur reflects broader trends in consumer journalism toward practical, home-cook–friendly content and celebration of local ingredients.