marketingtiszta
Marketingtiszta is a term used in Hungarian-speaking marketing discourse to describe a philosophy or approach that prioritizes transparency and honesty in marketing communications and practices. The word blends marketing with tiszta meaning clean or clear, signaling a move away from opaque tactics toward straightforward messaging and accountable behavior.
Origin and use: The concept has arisen in debates on advertising ethics and consumer protection in Hungary
Principles: Marketingtiszta emphasizes true and verifiable claims, clear disclosures of conditions, pricing, and limitations; respect for
Applications and effects: In practice it guides campaign planning, media choices, and performance reporting. It can
Critique and limitations: The term is broad and informal, risking vague meaning or marketing as a buzzword
Relation to broader trends: Marketingtiszta intersects with ethical marketing, transparent advertising, consumer rights, and corporate social