marketingmixek
The marketing mix refers to a set of controllable, tactical marketing tools that a firm uses to produce the response it wants in the target market. It is often described as the "four Ps": Product, Price, Place, and Promotion. These elements are considered by marketers when developing strategies to bring a product or service to market.
Product encompasses the goods or services offered by a company. This includes aspects like quality, features,
Price is the amount of money customers pay for the product. Pricing strategies can vary widely and
Place, or distribution, refers to how the product is made available to customers. This involves decisions about
Promotion involves activities that communicate the merits of the product and persuade target customers to buy
In recent years, the marketing mix has been expanded to include additional Ps, such as People, Process,