mainosväärinkäytön

Mainosväärinkäytös refers to the misuse or violation of advertising regulations and ethical standards. This can encompass a wide range of deceptive, misleading, or unfair advertising practices. In Finland, the primary legislation governing advertising is the Consumer Protection Act, which prohibits misleading advertising and unfair commercial practices. The Market Court is the body responsible for adjudicating cases of advertising violations.

Common types of mainosväärinkäytös include false claims about product quality, origin, or benefits. Hidden fees, misleading pricing, and aggressive sales tactics can also fall under this category. Advertising that exploits consumers' vulnerabilities, such as children or the elderly, is also considered a violation. Furthermore, advertising that infringes on intellectual property rights, like copyright or trademarks, constitutes mainosväärinkäytös. Comparative advertising, while permissible under certain conditions, can be deemed misleading if it unfairly disparages competitors' products or services.

Enforcement of advertising laws is carried out by various authorities, including the Consumer Ombudsman and consumer protection authorities in municipalities. Consumers who believe they have been subjected to misleading advertising can file a complaint with these bodies. The goal of regulating advertising is to ensure fair competition and protect consumers from exploitation, promoting transparency and trust in the marketplace.