mainospohjainen

Mainospohjainen is a term used in Finland to describe a type of advertising industry. On its surface, it translates to "advertising-based" but it also encompasses the broader concept of advertising impact on society and culture. The term gained significant attention in the Finnish media in the early 2000s due to growing concerns about advertising's influence on Finnish society.

Finns began expressing discomfort with the view that their country was becoming increasingly commercialized, with big corporations buying various media outlets and exercising control over public discourse. Social critics argued that the prevalence of a mainospohjainen society made Finns increasingly susceptible to the culture of consumption rather than living a more genuine and meaningful life.

Mainospohjainen encourages people to engage in materialism and exchanges one's identity, values and individuality for modern, technological upgrades. Critics say the idea that we should be constantly buying things in order to feel good is a shallow fixation that reduces our human experiences to pressures and distorted desires. A mainospohjainen society places an emphasis on external material possessions over genuine human connections.

The concept of Mainospohjainen has its supporters, who claim it promotes consumer choices and capitalism. The current style of civic discourse, however, reflects a climate primarily driven by advertising culture. The impact of advertising on overall social cohesion, consumerist consumption rates, and lives of working individuals in Finland is therefore the subject of repeated debate and discussion.