mainehaittaa
Mainehaittaa is a term used in Finnish-language discourse to describe the harm to reputation that can arise from public perception and media coverage. The word combines maine, meaning reputation or fame, with haittaa, meaning harm or disadvantage. In media studies and public relations, mainehaittaa denotes the process by which negative information or misperceptions degrade trust and standing for an individual, organization, or entity.
The concept applies to individuals, corporate brands, and political actors, and is particularly relevant in contexts
Causes and mechanisms include inaccurate or sensationalized reporting, rumor propagation, destructive rumors, and online harassment. Factors
Mitigation focuses on proactive and transparent communication, timely clarification, fact-checking, and privacy protections. Reputation monitoring, crisis
See also: reputational risk, crisis communication, media ethics.