médiakulturális

Médiakulturális is a Hungarian term used to describe a field of study at the intersection of media studies and cultural studies. It refers to the ways in which media technologies, industries, and content shape cultural practices, values, and identities, and conversely how culture negotiates meaning through media. In Hungarian discourse, médiakulturális approaches examine both the production and the reception of media, including television, radio, film, online platforms, and social media, as well as the rituals, aesthetics, and everyday uses surrounding media.

Scholars in médiakulturális settings address topics such as representation and identity, gender, race, and class in media content; audience practices, fan cultures and participatory media; media literacy and critical media education; platform economies, data surveillance, and the ethics of algorithmic curation; globalization, localization, and cultural exchange; and policy, regulation, and the protection of cultural heritage in the digital age. The field employs methods from textual and discourse analysis, ethnography, audience research, and quantitative surveys, often in a multidisciplinary framework blending humanities and social sciences.

Although terminology and emphasis can vary, médiakulturális is commonly framed as part of broader médiakutatás (media studies) and kulturális tanulmányok (cultural studies), with particular attention to how media practices enact or contest power relations in society. It is taught in Hungarian universities and research institutes as part of media, communication, and cultural studies programs.