lukukierrolla

Lukukierrolla is a term used in digital literacy and media studies to describe a reading pattern in which a person reads content while actively scrolling through a digital page. The concept highlights how the action of scrolling interacts with comprehension, attention, and information retention on screens such as smartphones, tablets, and laptops. It is a Finnish neologism formed to capture the integration of reading with a rolling or scrolling interface.

In practice, lukukierrolla describes readers who move between focused reading of shorter text blocks and rapid scrolling to preview headlines, images, or upcoming sections. This pattern is particularly common in long-form articles, online reports, and multi-hyperlink feeds where content is distributed across multiple screens. It is relevant for designers, educators, and researchers studying how interface layout, typography, and multimedia elements influence reading behavior and understanding.

Measurement and study of lukukierrolla often involve eye-tracking, scroll-depth analysis, dwell time on text segments, and navigation paths through the page. Researchers use these metrics to assess cognitive load, engagement, and reading effectiveness in digital environments. Debates around lukukierrolla focus on its impact on deep reading versus skimming, as well as how to optimize layouts to support comprehension without sacrificing scanning efficiency.

See also: digital reading, scrolling behavior, skimming, cognitive load theory.