lovemattered

Lovemattered is a Canadian non-profit organization founded in 2005 with the mission to promote a culture of love and respect, particularly in the context of relationships and romantic love. The organization's name is derived from the idea that love should be a essential and integral aspect of life, something that "matters."

Lovemattered was established by David Roth, a sociologist and author who had previously written extensively on the topics of love and relationships. The organization's core philosophy is that too often, in popular culture and societal norms, love is relegated to a subsidiary or secondary status, often viewed as something that is only relevant to the individual, rather than a foundation for building healthy, equitable relationships.

Through its various initiatives and campaigns, Lovemattered seeks to challenge these attitudes, promoting a more inclusive, diverse, and respectful view of love. The organization also provides educational resources, workshops, and other materials to support people in building healthier, more conscious relationships.

Lovemattered has gained international attention and recognition for its unique perspective on love, receiving praise from scholars, activists, and individuals from diverse backgrounds. Critics, however, have noted that the organization's focus on romantic love and traditional partnerships may overlook other forms of love and relationships, such as platonic and familial bonds.

Despite some criticisms, Lovemattered has established itself as a respected and influential voice in the conversation about love, relationships, and social change. The organization continues to push the boundaries of traditional thinking on love, aiming to promote a more compassionate, equitable, and meaningful understanding of human connection.