logoja

Logoja is the definite form of the borrowed noun logo in Albanian, where the suffix -ja marks definiteness. In Albanian, phrases such as logoja e kompanisë translate to “the company’s logo.”

Beyond Albanian, the term logo is widely used in many languages to describe a graphic symbol used to identify an organization, product, or brand. The word originates from the Greek logos meaning “word” or “reason,” and modern usage emphasizes visual identity rather than text alone.

Logo design considers consistency, simplicity, and memorability; typical elements include a symbol or logotype, color palette, and grid structure. Effective logos function across media and scales while remaining identifiable in grayscale or small sizes.

Logos are subjects of intellectual property rights; companies typically register logos as trademarks to prevent unauthorized use. The history of logos includes monograms and emblem styles that evolved with mass marketing and modern branding.

In Albanian-language writing, logoja refers to a specific logo; in English-language text the plural is logos.