linkback

A linkback is a hyperlink that is placed on a website in response to a link from another site. It is a form of reciprocal linking, where a website owner includes a link to the site that linked to them, often in a blog post, comment, or sidebar. Linkbacks are commonly used in blogging and web development to increase the visibility and credibility of a website. They are also used to build relationships between websites and to share content with a wider audience. Linkbacks can be manual, where the website owner manually creates the link, or automatic, where the link is created by a software tool. They are an important aspect of search engine optimization (SEO) and can help improve a website's ranking in search engine results. However, it is important to ensure that linkbacks are relevant and not spammy, as search engines may penalize websites that engage in linkback spam.