leserpublikummet

Leserpublikummet is a term used in Danish media studies to denote the group of readers or the reading public of a given publication or media platform. It refers to the segment of the population that engages with a publication’s content, and it can encompass print readers, digital subscribers, and online visitors. The concept covers demographic characteristics, geographic distribution, reading interests, and consumption patterns, and it is used to describe who the publication reaches and how they interact with the content.

The Leserpublikummet is typically understood through a combination of data sources. Traditional measures include circulation figures and subscriber data, while modern practice relies on readership surveys, panels, and analytics from digital platforms—such as page views, unique visitors, and time spent. Researchers may construct a readership profile or index that combines these indicators to reflect the reach, composition, and engagement level of the audience. The concept is commonly used in journalism, media planning, and advertising to align content and communication with the audience.

Applications and significance vary but often involve editorial strategy, language and tone, topic selection, and user experience. For advertisers, the Leserpublikummet informs targeting and pricing, while for researchers it serves as a basis for studying public discourse, trust in media, and media effects. Limitations include biases from self-selection, non-response, and platform fragmentation, as well as privacy considerations and methodological challenges in cross-media measurement.

See also: audience measurement, readership, public sphere, media economics.