lenketekst

Lenketekst, in web terminology commonly called anchor text or link text, is the visible, clickable wording of a hyperlink. It is the part of the page that users click to visit the linked resource. The anchor text should reflect the destination and not simply display the URL or an unrelated phrase.

In HTML, the anchor text appears inside the anchor tag, typically written as the text between the opening and closing a tag. Examples include "Python tutorials" linking to a Python learning resource or "privacy policy" linking to the policy page. Avoid vague phrases such as "click here" when the surrounding context already indicates the destination.

Accessibility is a central concern. Descriptive anchor text helps screen readers convey the destination to users who rely on assistive technologies. If several links point to the same page, vary the text to reflect differences in context and destination.

Search engine optimization also relies on anchor text. Descriptive, relevant text signals the linked resource’s topic and improves usability for all users. Avoid over-optimizing by stuffing keywords or using the same exact phrase for many links. Prefer natural, varied wording that matches user intent.

Best practices include keeping anchor text concise yet informative, ensuring it makes sense out of context, and avoiding ambiguity. When links appear in lists or navigation, ensure each item is meaningful on its own.