költségérték

költségérték is a Hungarian term that literally translates to “cost value” and is used in economic and business contexts to describe the value obtained from a product or service relative to its cost. It is closely related to concepts such as cost–benefit analysis, value proposition, and return on investment, but focuses specifically on the ratio between the price paid and the perceived utility or benefit.

The concept originates from the need to evaluate price sensitivity and consumers’ willingness to pay. A high költségérték score indicates that a product delivers significant benefit per unit cost, making it more attractive in competitive markets. Conversely, a low score signals that the cost outweighs the benefit, which can prompt pricing adjustments, improved features, or strategic repositioning.

költségérték is commonly used in fields such as public procurement, where agencies must justify spending by demonstrating that the chosen goods or services deliver maximized value for limited budgets. It also appears in marketing literature, where firms craft value‑based pricing strategies to align product costs with the benefits promised to target customers.

In practice, calculating költségérték involves quantifying both cost components (materials, labor, overhead, taxes) and benefit components (performance, durability, brand reputation, customer satisfaction). The resulting metric can guide decision‑makers in comparing alternatives, setting price points, and optimizing product portfolios to achieve sustainable profitability.