kõvimaine
Kõvimaine is an Estonian colloquial term used to describe a reputation for toughness or street credibility. The word combines kõva, meaning hard or tough, with maine, meaning reputation or fame. It denotes the persona a person cultivates through behavior, appearance, and social associations rather than through formal status or achievements.
The term is predominantly used in informal speech among urban youth and on social media. It is
Building kõvimaine typically involves a combination of signals such as confident or assertive speech, self-presentation that
In public discourse, kõvimaine can be discussed as a form of social capital within specific communities, offering