käyttöanalytiikka
Käyttöanalytiikka, or usage analytics, is the process of collecting, analyzing, and reporting data about how users interact with a product or service. This data can encompass a wide range of user behaviors, including feature adoption, session duration, navigation paths, conversion rates, and retention. The primary goal of usage analytics is to gain a deeper understanding of user behavior to inform product development, improve user experience, and drive business objectives.
By tracking user interactions, companies can identify popular features, pinpoint areas where users struggle, and understand
Key metrics in usage analytics often include active users (daily, weekly, monthly), churn rate, customer lifetime