käyttäjäprofiilointi
Käyttäjäprofiilointi, or user profiling, is the process of collecting and analyzing data about a user's behavior, preferences, and characteristics. This information is then used to create a profile that represents the user. The goal of user profiling is often to personalize user experiences, tailor marketing efforts, or improve services.
Data used for user profiling can come from various sources. These include direct input from the user,
The insights gained from user profiling can be applied in numerous ways. For example, e-commerce sites use
However, user profiling also raises significant privacy concerns. The collection and storage of personal data require