kynningum

Kynningum is the dative plural form of the Icelandic noun kynning, which means an announcement, notice, advertisement, or presentation. Kynning is a feminine noun; its standard forms include kynning (indefinite singular), kynningin (definite singular), kynningar (indefinite plural), and kynningarnar (definite plural). The dative plural kynningum is used after prepositions or verbs that govern the dative case, for example in phrases such as “í kynningum” (in announcements).

In practice, kynning can refer to public notices, press releases, company announcements, or marketing materials used to introduce products, services, or information to an audience. The term is common in media, business communications, and government notices, where it denotes materials or events intended to inform or persuade the public or a target group. While kynningar often emphasize promotional content, kynningur can also denote a more neutral notice or declaration depending on context.

Etymologically, kynning is derived from the verb kynna, meaning to declare, reveal, or show, with the noun forming the concept of an act or instance of making information known. Kynning and its related forms appear frequently in Icelandic writing about marketing, corporate communications, and public administration. See also kynning, kynningar, and related compounds that describe various forms of notices and presentations.