kuvantimia
Kuvantimia is a concept in semiotics and visual communication that denotes the use of picture-based signs and images to convey ideas, emotions, or instructions that might otherwise require longer textual explanations. It describes how audiences interpret visuals as cognitive shortcuts, relying on culturally learned associations to understand meaning quickly in media, design, and education. The term is used in Finnish discourse to discuss the selective use of images to communicate, persuade, or inform, often in combination with text.
Kuvantimia encompasses several forms. Direct representations rely on recognizable pictures or icons that depict a concept
In practice, kuvantimia is widely applied in advertising, user interface design, education, and journalism to enhance
The study of kuvantimia intersects with semiotics, visual rhetoric, and information design, offering a framework to