kundedrevet
Kundedrevet is a term used in Danish and Norwegian business contexts to describe an approach where customer needs and preferences steer strategic decisions, product development, and service delivery. In practice, it means placing the customer at the center of planning and execution, and using customer insights to guide priorities, features, and experiences. The concept contrasts with product-driven or technology-driven approaches that may advance capabilities without verifying they meet customer needs.
Implementation involves gathering deep insights into customer jobs to be done, pain points, and context, through
Benefits include improved product-market fit, higher customer satisfaction and loyalty, and potentially faster time-to-value for customers.