kuluttajapolku
Kuluttajapolku, or the customer journey, refers to the entire process a consumer goes through from the moment they become aware of a need or a problem, to the point of making a purchase, and even beyond, including their post-purchase experience. It's a concept used in marketing and business to understand and optimize how customers interact with a brand or product.
The customer journey is typically broken down into several stages. These often begin with awareness, where
Understanding the customer journey allows businesses to tailor their marketing efforts and customer service to meet