konseptivideo

Konseptivideo, often shortened to concept video, is a type of promotional or informational video that focuses on communicating an idea, vision, or product in a conceptual rather than literal way. Unlike a traditional product demonstration or marketing advertisement, a konseptivideo aims to evoke emotion, spark imagination, and convey the essence of a concept. These videos often utilize abstract imagery, symbolic representation, and a narrative that prioritizes feeling and aspiration over explicit detail. The goal is to create a memorable and impactful impression, leaving the viewer with a clear understanding of the underlying message or intended experience. Konseptivideos are frequently employed by technology companies to introduce future products or services, by creative agencies to showcase their portfolio or a brand's potential, and by artists or designers to articulate their creative process or artistic intent. They tend to be visually driven and rely on mood, music, and pacing to build a compelling story. The emphasis is on the "why" and "what if" rather than the "how."