konkurenciakezelést
Konkurenciakezelés, often translated as competition management or competitor analysis, is a strategic business process. It involves the systematic identification, monitoring, and analysis of competitors and their activities. The primary goal is to understand the competitive landscape, anticipate competitor moves, and leverage this knowledge to improve one's own market position and strategic decision-making.
The process typically begins with identifying direct and indirect competitors. Direct competitors offer similar products or
Data for competitor analysis can be gathered from various sources, including public financial reports, industry publications,
The insights gained from konkurenciakezelés are then used to inform a company's own strategic planning. This