klantcase
A klantcase, also called case study in Dutch marketing vocabulary, is a documented account of how a customer used a product or service to address a concrete problem, including the context, the implemented solution, and the outcomes. It is used to illustrate value to prospective customers and to support marketing, sales, and product development activities.
A typical klantcase describes the customer's initial challenge, the objectives, the chosen solution, implementation details, and
Klantcases serve several purposes: they provide evidence of capability, help buyers compare options, and support content
The production process usually involves obtaining consent from the customer, anonymizing or permission-based disclosure of sensitive
Formats vary from written narratives and slide decks to video testimonials or infographics. While valuable, klantcases