klantcase

A klantcase, also called case study in Dutch marketing vocabulary, is a documented account of how a customer used a product or service to address a concrete problem, including the context, the implemented solution, and the outcomes. It is used to illustrate value to prospective customers and to support marketing, sales, and product development activities.

A typical klantcase describes the customer's initial challenge, the objectives, the chosen solution, implementation details, and measurable results such as improved efficiency, cost savings, or revenue impact. It may include metrics, timelines, quotes from customers, and visuals like charts or process diagrams. In some cases, it also discusses lessons learned and limitations.

Klantcases serve several purposes: they provide evidence of capability, help buyers compare options, and support content marketing and sales enablement. They are often produced for external publication on company websites or in brochures, and can also be used internally to educate teams and inform product roadmaps.

The production process usually involves obtaining consent from the customer, anonymizing or permission-based disclosure of sensitive data, interviewing stakeholders, compiling data, and having the client review the draft. Ethical and privacy considerations, including GDPR compliance, are important.

Formats vary from written narratives and slide decks to video testimonials or infographics. While valuable, klantcases may be subject to bias or selective reporting, so readers should consider the context and look for corroborating metrics.