kjøpskontekst
Kjøpskontekst refers to the circumstances surrounding a purchase decision. It encompasses a variety of internal and external factors that influence why, where, when, and how a consumer buys a product or service. Understanding kjøpskontekst is crucial for businesses aiming to effectively market to their target audience.
Internal factors include the consumer's psychological state, such as mood, motivation, and prior experiences. For example,
Different kjøpskontekster can lead to different purchasing behaviors even for the same product. A person buying