kiertos

Kiertos is a term used in Finnish culture to describe the practice of reintroducing or repurposing items that are no longer in active use. This concept is deeply intertwined with Finnish values of sustainability, frugality, and respect for resources. It extends beyond simple recycling to encompass a broader philosophy of minimizing waste and maximizing the lifespan of objects.

The practice of kiertos can manifest in various ways. It might involve donating unwanted clothing or furniture to charities, selling them at flea markets, or exchanging them with friends and family. It can also involve repairing items that are broken or outdated instead of immediately replacing them. Furthermore, kiertos encompasses the creative reuse of materials, where old objects are transformed into new and functional items, such as turning glass jars into storage containers or old textiles into cleaning rags.

In contemporary Finland, kiertos is increasingly recognized as a key component of a circular economy. Many businesses and organizations actively promote and facilitate kiertos through initiatives like collection points for used goods, repair cafes, and platforms for peer-to-peer exchange. This cultural emphasis on kiertos reflects a long-standing tradition of making do and a forward-looking commitment to environmental responsibility, contributing to Finland's reputation as a leader in sustainable living.