kernebehov
Kernebehov refers to the essential needs or goals that customers aim to satisfy when using a product or service. It captures the underlying motivation behind a purchase or adoption, beyond specific features or attributes, and is central to understanding why people choose one solution over another.
Kernebehov can be functional, such as performing a task efficiently; social, such as gaining status or acceptance;
Identification of kernebehov typically relies on qualitative and quantitative research methods. Interviews, ethnographic observations, and jobs-to-be-done
In use, focusing on kernebehov guides decision-making in product development, marketing, and service design. By aligning