keemasan

Keemasan is an Indonesian term that refers to the state, quality, or appearance of gold. It can describe a literal golden color, ranging from pale yellow to rich amber, as well as metaphorical meanings such as prosperity, excellence, or desirability. The phrase is commonly used in everyday speech, literature, design, and cultural discourse to convey warmth, value, and prestige.

Etymology and usage: Keemasan is formed with the root emas, meaning gold, plus the suffix -an to denote a state or condition. In addition to describing color, keemasan is used to express the idea of a golden period or era—masa keemasan or era keemasan—signifying times of perceived growth, cultural flourishing, or peak achievement.

Color and design: In design and aesthetics, warna keemasan evokes luxury, comfort, and celebration. It is employed in fashion, interior decor, and branding to signal quality and exclusivity. Designers often pair gold tones with dark or neutral hues to create contrast, or with red and other warm colors to emphasize festivity and opulence.

Cultural associations: Gold holds positive associations across many cultures, including Indonesian contexts, where it is linked to wealth, success, and ceremonial importance. The term keemasan thus carries connotations of value, aspiration, and optimal performance.

See also: emas, warna, masa keemasan.