katselukerroinluku
Katselukerroinluku is a statistical metric used in Finnish media research to express the factor by which observed viewing data are adjusted to represent a target population. The exact definition and calculation can vary between organizations, but the concept generally functions as a multiplier or weight applied to survey or measurement results to improve their generalizability.
The katselukerroinluku is employed in audience measurement to extrapolate data collected from samples to the broader
Calculation and interpretation
In many applications, the katselukerroinluku arises from weighting survey responses to align with known population characteristics
As a derived statistic, the katselukerroinluku depends on methodology, sampling design, and weighting assumptions. Mis-specification of
See also: audience measurement, weighting, sampling, television ratings, reach and frequency.