kategoriledning
Kategoriledning is a business strategy focused on managing product categories as distinct business units. It involves treating each category as if it were a separate company, with its own objectives, strategies, and resources. The core idea is to maximize the potential of each category by having dedicated teams responsible for its performance and development. This approach allows for a deeper understanding of the specific market, customer needs, and competitive landscape within each category.
Implementing kategoriledning typically involves assigning a category manager or a dedicated team to oversee all aspects