Kategoriledning

Kategoriledning is a business strategy focused on managing product categories as distinct business units. It involves treating each category as if it were a separate company, with its own objectives, strategies, and resources. The core idea is to maximize the potential of each category by having dedicated teams responsible for its performance and development. This approach allows for a deeper understanding of the specific market, customer needs, and competitive landscape within each category.

Implementing kategoriledning typically involves assigning a category manager or a dedicated team to oversee all aspects of a product category. This includes product assortment, pricing, promotion, merchandising, and inventory management. The goal is to create a cohesive and optimized offering within each category that resonates with target customers and drives profitability. By focusing resources and expertise on individual categories, businesses aim to achieve greater efficiency, better market responsiveness, and ultimately, enhanced overall performance. This strategy is often employed in retail and consumer goods industries where diverse product portfolios are common.