kannibalisatie
Kannibalisatie, a Dutch term, translates to cannibalization in English. It refers to a phenomenon where a new product or service offered by a company reduces the sales or market share of its existing products or services. This can occur when a company introduces a similar, often improved or lower-cost, alternative to one of its own offerings. Instead of attracting new customers, the new product draws customers away from the company's established products.
This concept is frequently observed in marketing and business strategy. Companies may intentionally engage in kannibalisatie
However, kannibalisatie can also be an unintended consequence of product development or marketing campaigns. If not