kampanjakohtaisen

Kampanjakohtainen (and its inflected form kampanjakohtaisen) is a Finnish adjective meaning campaign-specific or pertaining to a particular campaign. It is used to describe elements that are tailored to or designed for a single campaign, rather than for general use. The term is common in marketing, political communication, public information campaigns, and other contexts where messaging, materials, or strategies are customized for a specific campaign.

Etymology and form: The word combines kampanja, meaning campaign, with kohtainen, meaning pertaining to or relative to. Kampanjakohtainen is the base form, and kampanjakoistaiset, kampanjakohtaiset, and other inflected forms appear depending on case, number, and definiteness. Kampanjakohtaisen is the genitive singular form, used to modify nouns in sentences such as kampanjakohtaisen viestinnän suunnitelma.

Usage: The term is used to distinguish campaign-specific approaches from generic or broad-based ones. Examples include kampanjakohtainen viestintä, kampanjakohtainen sisältö, and kampanjakohtaiset ratkaisut. In practice, kampanjakohtaiset methods or materials are designed to address the goals, audience, and constraints of a particular campaign.

Contexts: In marketing, kampanjakohtaiset kampanjatarkoitukset may guide creative concepts, media buying, and analytics. In politics or public sector communications, kampanjakohtaisia viestintästrategioita tailor messages to a defined electorate or target group for that campaign. The concept emphasizes customization and alignment with a campaign’s objectives rather than universal applicability.

See also: kampanja, kohdennettu markkinointi, kohdentaminen, viestintästrategia.