jõuluturgs

Jõuluturg is the Estonian word for Christmas market. These markets are a popular tradition in Estonia during the festive season, typically opening in late November or early December and running until just before Christmas. They are held in town squares and other public spaces across the country, with Tallinn's Old Town Christmas Market being one of the most well-known and frequently visited.

The essence of a jõuluturg is to provide a festive atmosphere where visitors can enjoy the holiday spirit. Stalls are set up, offering a variety of goods. These often include traditional Estonian handicrafts such as woolen items, wooden toys, ceramics, and knitted goods. Seasonal food and drink are a significant part of the experience. Visitors can typically find mulled wine (glögi), gingerbread (piparkoogid), sausages, black bread, and other festive treats.

Beyond shopping and dining, jõuluturud often feature entertainment. This can include live music, carol singing, and performances by local artists. For families, there are usually attractions for children, such as carousels, petting zoos, and opportunities to meet Santa Claus. The markets serve as social gathering places, allowing friends and families to come together, enjoy the decorations, and soak up the celebratory ambiance. The overall aim is to capture the magic of Christmas through a combination of commerce, culture, and community.