jälleenmyyntioikeuden

Jälleenmyyntioikeus, known in English as resale rights, is a type of license that grants an individual or entity the right to sell a product they have purchased. This differs from traditional retail where the seller is typically the manufacturer or an authorized distributor. With resale rights, the buyer can acquire ownership of the product and then choose to sell it to others, often at a profit.

There are various forms of resale rights, with the most common being Master Resale Rights (MRR) and Private Label Rights (PLR). MRR typically allows the buyer to sell the product and also pass on the resale rights to their customers, creating a tiered selling structure. PLR, on the other hand, grants even broader rights, often including the ability to modify, rebrand, and even claim authorship of the product.

Products commonly sold with resale rights include digital goods such as e-books, software, courses, and graphics. This model can be attractive to entrepreneurs looking to start an online business with minimal upfront product development costs. However, it is crucial for buyers to carefully review the terms and conditions of any resale rights license to understand the exact permissions and restrictions. Ensuring the legality and ethical implications of selling products with resale rights is also important, particularly concerning intellectual property and consumer protection laws.