jTB

JTB is an acronym most commonly associated with two prominent tourism organizations: the Japan Travel Bureau (JTB Corporation) and the Jamaica Tourist Board (JTB Jamaica).

Japan Travel Bureau, commonly abbreviated JTB, is a major Japanese travel services company and one of the region’s largest tour operators. It originated as a government-backed agency, the Japan Tourist Bureau, established in 1912 to promote travel and tourism. Following privatization and corporate restructuring in the late 20th century, it was reorganized as JTB Corporation and became part of the JTB Group. The company operates a network of travel agencies, tour operations, corporate travel management, hotel and incentive travel services, and related tourism activities, with offices in Japan and overseas.

Jamaica Tourist Board, also referred to by the acronym JTB Jamaica, is the national tourism organization of Jamaica. Its mandate is to market Jamaica as a travel destination, develop the tourism product, and support industry growth. It is led by a government-appointed board and funded through government allocations and private-sector contributions. The JTB Jamaica conducts marketing campaigns, hosts events and media outreach, and collaborates with industry partners to promote Jamaica’s culture, nature, and attractions.

Other uses of the acronym exist in various contexts, but this article focuses on the two tourism-related entities most commonly associated with JTB.