irasshaimase

Irasshaimase is a Japanese phrase used as a greeting in traditional restaurants, especially when customers enter an establishment. It is a single word that literally translates to "come and try (it out)" or "welcome." The phrase is often accompanied by a bow.

The phrase is used as a way to initiate the customer service experience, inviting customers to enter and experience the food, drinks, and environment of the establishment. It is not limited to traditional Japanese restaurants, but can be heard at various types of establishments that follow traditional Japanese hospitality customs, such as Okiya inns, traditional sushi bars, and izakayas.

During the Meiji Period, restaurants in Japan started to adopt the concept of friendly service to attract more customers. As a result, the irasshaimase greeting was born as a service standard. It became a sign of respect and gratitude from customers to the staff of the establishment for the time and effort invested in providing a pleasant dining experience.

Today, irasshaimase is still widely used as a standard greeting across Japan. The significance of this practice resonates in traditional culture, and its implications provide a glimpse into Japan's deep-seated respect for its patrons.