interessier

Interessier is a proposed neologism used in some marketing, product design, and user experience discussions to describe the deliberate act of generating and sustaining user interest. The term is not widely recognized in major dictionaries and has no formal definition in linguistics; it appears mainly in blogs, white papers, and discussions as a shorthand for practices aimed at attracting attention and maintaining engagement over time.

Etymology and usage context

Interesser and interesse translations from French and German influence the term, combining familiar roots related to interest with an action-oriented suffix. In practice, interessier is employed to signal a focus on turning initial curiosity into ongoing involvement. As a conceptual label, it emphasizes process and design decisions rather than a single tactic.

Applications and practices

In the field, interessier encompasses strategies such as audience research, personalized messaging, interactive content, onboarding optimization, progressive disclosure, and feedback loops. It is often discussed alongside metrics like time on site, return visits, engagement rate, and user retention, serving as a umbrella concept for cross-cutting efforts that keep users engaged across sessions and features.

Status and reception

Because it remains informal and not universally adopted, interessier is sometimes viewed as redundant with established terms like engagement, retention, or activation. Proponents argue it highlights a proactive design mindset, while critics caution against creating new jargon without clear, shared definitions.