interactiva

Interactiva is a term used in several Romance languages to describe something that involves active participation or two-way communication. It is the feminine singular form of the adjective in Spanish (interactiva) and Portuguese (interativa) and the Italian feminine form (interattiva). In other languages, cognate terms with similar meanings exist, notably English “interactive” and French “interactive.” The etymology traces to Latin inter- “between” and actio “action,” a lineage that underpins modern usage to label systems designed to engage users.

In practice, interactiva describes technology, media, and experiences that rely on user input. It is widely used for software interfaces, websites and apps that respond to clicks, selections, or gestures; for educational tools and simulations; and for artistic installations where audiences influence the output. Phrases such as “sitio web interactivo,” “experiencia interactiva,” or “juego interactivo” illustrate common usage in Spanish. In the arts and journalism, interactive fiction, interactive documentaries, and data visualizations are other examples.

As a proper noun, Interactiva or Interativa is adopted by some companies, projects, or events, particularly in Spanish- or Portuguese-speaking markets, to signal a focus on participation and user engagement.

See also: interactive, interactivity, human–computer interaction, user interface.