inshop
Inshop is a retail term used to describe activities, services, and technologies that take place inside a physical store or are tightly integrated with the in-store experience. It covers product discovery, purchase execution, and after-sales services that occur within the shopping environment, as well as digital tools used to support these tasks, such as mobile apps, kiosks, and point-of-sale systems.
Common in-shop applications include buy-online-pick-up-in-store (BOPIS), curbside pickup options, in-store pickup of online orders, self-checkout, and
Strategically, inshop initiatives are part of omnichannel retail. They aim to extend online convenience to physical
While the term inshop is sometimes used generically to describe in-store services, it is also used as