innovar

Innovar is a Spanish verb meaning to introduce novelties or to change something by adding new features, methods, or ideas. It derives from Latin innovare (in- + novus, "new"). In everyday language, it is used across business, technology, education, and public policy to describe the act of making something more effective or valuable by applying new approaches.

In innovation theory, innovating involves not only the creation of novel ideas but also their implementation and diffusion in markets or societies. Innovations can be products, processes, services, organizational forms, or business models. They can be incremental, improving existing offerings, or radical, creating new markets or disrupting incumbents. Innovations may be sustaining or disruptive; they may be technological or social.

Organizations pursue innovation through research and development, collaboration with external partners, and practices such as design thinking, agile development, and open innovation. Intellectual property, finance, and regulatory mapping often influence the scope and success of innovative efforts.

Evaluating innovativeness involves outcomes such as productivity gains, market adoption, user satisfaction, and social or environmental impact. Measuring intangible value—like knowledge creation or organizational change—presents challenges, and benefits may materialize over time.

Some governments and institutions run programs or competitions named Innovar to fund or promote new ideas, and many companies use the term in branding and strategy to signal a commitment to modernizing operations and offerings.