innehållsanalys
Innehållsanalys, or content analysis, is a research method used to systematically examine the presence of certain words, themes, or concepts within a set of qualitative data. It can be applied to various forms of communication, including text, audio, and visual media. The primary goal of content analysis is to identify patterns, trends, and meanings in the data, often to draw conclusions about the source of the communication or the audience it reaches.
There are two main approaches to content analysis: qualitative and quantitative. Qualitative content analysis focuses on
The process typically begins with defining research questions and identifying the material to be analyzed. Researchers