influos
Influos is a term used in discussions of social influence within online networks to denote a hypothetical unit of influence. In this conceptual framework, an influo (plural influos) represents the expected change in a target individual's or group's behavior or engagement that results from exposure to content produced by an influencer. Since there is no standard definition, implementations of influos vary among researchers and practitioners.
Applications include planning and evaluating marketing campaigns, allocating resources among creators, and conducting comparative studies of
Limitations include attribution ambiguity, platform algorithm changes, cross-channel effects, privacy constraints, and sample bias. In academic
Related concepts include influencer marketing, engagement rate, reach, and social capital.