influo

Influo is a software platform designed to support brands and agencies in planning, executing, and evaluating influencer marketing campaigns. The platform provides tools for discovering creators, negotiating terms, coordinating content, and measuring campaign impact across social networks.

Core components include influencer discovery and onboarding, campaign management, content review and approval workflows, contract and payment management, and analytics dashboards. Influo aggregates data from multiple social networks and advertising platforms to deliver cross-channel performance insights, attribution, and ROI reporting. The system supports customizable workflows, approval steps, and role-based access to help teams coordinate partnerships.

Campaigns in Influo are set up with goals such as awareness, engagement, or conversions. Users specify budgets, timelines, deliverables, and compensation terms, while the platform tracks trafficking, content status, and payment milestones. The analytics module covers metrics like reach, impressions, engagement rate, video views, traffic, conversions, and sentiment, with configurable attribution models.

Privacy and governance are features, including data access controls, retention policies, and compliance with data protection regulations such as GDPR or regional privacy laws. The platform offers audit trails and export options for reporting.

In the market context, Influo competes with other influencer marketing platforms and is used by mid-sized brands, agencies, and marketing teams seeking to streamline partnerships and optimize media spend. Observers note that data accuracy, transparency of metrics, and the potential for vendor lock-in remain considerations for users.