individualised

Individualised is the British English adjective meaning tailored to or designed for a particular individual. It is the counterpart of the American English “individualized.” The term is used to indicate that a plan, product, service, or approach takes into account the specific needs, preferences, or circumstances of one person rather than applying a uniform standard. In practice, it often implies personalization or customization at a person-centered level.

Common domains where the term is used include education, healthcare, and consumer services. In education, individualised learning or instruction adapts pace, materials, and supports to a student’s abilities and goals. In healthcare, individualised or person-centred care emphasizes treatments and care plans aligned with an individual’s medical history, values, and social context. In marketing and customer service, individualised strategies tailor messages, recommendations, or services based on data about a particular user.

Examples include individualised learning plans, individualised treatment plans, and individualised marketing. Potential limitations include the resource demands of delivering personalized approaches and concerns about privacy or equity if access to personalization is uneven.

See also: customization, personalization, bespoke, tailored, individualized (US).