ilmoitusmittarin
Ilmoitusmittarin is a Finnish term referring to a metric or instrument used to quantify the amount of paid advertising or notices in a media product or platform. It describes how much of a publication, broadcast, or digital space is taken up by advertising content, and is used in both industry practice and media studies.
In practice, ilmoitusmittarin can be applied in different media contexts. In print, it may be expressed as
Usage of the term varies by context and organization. It is a descriptive concept rather than a
See also: mainoskuormitus, advertising load; mainosmäärä; ad load metrics.