hyggjast
Hyggjast is a neologism that has appeared in Nordic language communities in the 2010s and 2020s. It designates a person who embodies, promotes, or practices hyggelig living—the Danish concept of coziness and contentment—through daily routines, spaces, and social life. In usage, hyggjast can refer to both the individual (a hyggjast) and the act of cultivating coziness (to hyggjast).
The term blends hygge with a recent agentive suffix -jast, modeled on other coinages that form nouns
Common contexts include hosting warm gatherings, curating cozy interiors, prioritizing simple pleasures, mindful lighting, and shared
While most common in Danish and Norwegian discourse, it has appeared in Swedish outlets and online communities;
Scholars note that hyggjast mirrors the popularization of hygge; some view it as a genuine extension of
Related terms include hygge, hyggelig, coziness, and Nordic lifestyle.